Guerilla Gorilla: Love Potions Evening at House of Wolf


A few weeks ago, just prior to Valentines Day, Gorilla was asked by House of Wolf to put together a talk about love potions. I went along to represent the Gorilla team. The talk took place in a bar in House of Wolf called The Apothecary, which has some lovely old-fashioned medical curiosities dotted about the place. The bar has a huge Prescriptions sign above it, which we loved. We were really enamoured with a hidden room behind a bookcase. I had only seen these in movies. Behind the bookcase was a room with a table and benches. I heard from Becky, who organized the event, that this room was made in Victorian times for when women would faint because of the tightness of their garments, corsets and the like, they’d be shuttled into this secret room and be revived with smelling salts (see! Scent IS everywhere). We had a really enjoyable evening talking about essential oils, aphrodisiacs, and love spells. Our favourite bar-man, Paul Tvaroh of Lounge Bohemia, made two cocktails based on the two flowers we predominantly discussed- rose and jasmine. We handed out pipettes of both rose and jasmine absolutes to get everyone in the mood for Valentine’s Day. The audience was gracious and attentive. Another Guerilla Gorilla event done and dusted. This is a portion of the talk I gave.



Researching love potion inevitably leads to aphrodisiacs, and things like oysters and strawberries and the like all feature heavily on lists of love enhancers. In my research I found out something that I thought to be an urban myth but turns out to be true, is that there is an “aphrodisiac” called Spanish Fly, which is made from a beetle that secretes an acid like juice from the thighs when he is threatened. The entire beetle is dried and crushed to produce a powder that is added to a beverage to be consumed. It got its reputation as a love potion is because when the powder is ingested, the body excretes the juice and it causes itching and burning in the intestinal tract that leads to itching and swelling of the genitals. It is toxic. It can lead to kidney damage, convulsion and death. So. Not very charming. Nor seductive. The other reference I found to ingredients to love potions in beverage form is a “wine” of blueberries, sugar and water; left in a glass bottle, naturally fermented by the wild yeast from the blueberries is sometimes referred to as Lappish Hag’s Love Potion.

I talked to Mark Constantine about love potions- him being one of the geniuses at Lush who has invented many products and fragrances based on magical influences. He told me to consider language and love. Words like “enchanting”, “charming”, “bewitching” have their roots in magic. We talked about throwing rose buds in water, and the bewitching beginnings to some of Lush’s most beautiful products, Cerdiwen’s Cauldron and Tisty Tosty. Mark also showed me what has now become one of my favourite clips of all time, of a Love Potion in action, starring Jimmy Stewart and Kim Novak, from the film, Bell, Book and Candle. 

When you look at the history of scent, what you start to find is the scent was considered in all civilizations. The 1st objects considered as vases for perfumes and cosmetics date back to 7000 BC. These housed mainly resins. In 1200 BC, scent started to play a prominent role in therapeutic, cosmetic and culinary domains, from the Aztecs, to Asia, and in Europe. The Aztecs for instance, demanded flower tributes and went to war to get them. A war in Tlaxiaco, Mexico, was a site conquered by the Aztecs for a flower that was indigenous there. I daren’t pronounce the Aztec name, and there is no translation. But flowers became so important in Mexican origins that the first courts of royalty also included a flower officer who filled private and public temples with strong smelling flowers.

In perfume history, we have examples of Romans scenting clay before they built houses so that the house was effectively fragranced. Cleopatra used to scent the sails of her ships. Pistachio seeds and red dogwood are regularly found in dwellings from the Mesolithic era circa 10 000 BC; the oil was used for lighting- the scenting of the household was a pleasant byproduct.

The Bible is full of references to scent with references to raw materials: matt grass, saffron, fragrant reeds, wild myrrh, aloe, cinnamon, cassia, for example, and also to skilled perfume makers making scented things like: perfumed essences, incense, scented oils, and sweet smelling sachets. In the Song of Songs- a duet by lovers of their exotic desire- the savouring of good ointments is mentioned in the opening verse, and the closing verse references mountains of spices. Queen Esther was also called Hadassah, which is also the name for myrtle. She is described as being anointed with myrtle for an entire year before being taken to her bridegroom.


So we’re meant to be talking about love potions- and love is a ritual- no matter how unique, how individually esoteric love feels; love has ritualistic tendencies, such as Valentines Day. When we’re talking about love potions, it’s flowers that I want to talk about. Humans have used flowers for rituals since the beginning of civilization. The use of flowers in important rituals can be traced back to Neanderthal man- in which a tomb was found and excavated in Kurdistan and petals were found in the casket. They identified the 60 000 year old (or older) pollen to be that of hollyhock, of hyacinths, amongst other flowers. In fact, in terms of death and dying and scent, there could be a whole other topic about funeral flowers and their cultural symbolism, or even about cremation, about funeral pyres and which woods and fragrant resins are burned (Us Gorillas can be a bit macabre) but I think we’ll stick with the theme of love them for now.

Some of the most ancient perfume vases discovered have taken the shape of animals that symbolically represent sexuality, eroticism, and seduction. Perfume vases have been found in the shape of a monkey- an animal which symbolically represented sexuality in ancient Egypt. Additionally, antique perfume vases have been found in the shape of cats and felines which were a symbolic gift by men as gifts to the object of their desire in exchange for “favours”. In my research, it didn’t say what those favours were. Ahem.

Perfume was used by Aphrodite and Hera (the goddess of Love and the goddess of marriage, respectively) and Aristophanes advises perfume to be used by lovers during foreplay. Application instructions:

Apply to the hair, chest, and inner thighs.

Diderot and d’Alembert’s Encyclopedie describe smell as being the most voluptuous of sense that opens up all other fields of thought.

So now onto the flowers. I’ve looked at flowers that have a historical relationship with romance and sex and I’ve chosen to focus particularly on two that pose as diametric opposites. Rose, which represents purity and innocence and jasmine which is a sultry harlot. So to speak.

Roses have long held symbolic power. Rose oil is interesting in perfumery because it was the first oil to be distilled. It takes 5000 kilograms or 1 ton of petals to make 1 litre of essential oil. It takes about half that for the absolute.

Persian warriers adorned their shields with red roses. In terms of love, rose has long been a symbol of love and purity. It has inspired Islamic poetry and mysticism- the Berber name for Rose is also the term for a young girl. In the Western World, roses traditionally are spread on the beds of honey-mooning couples. And its smell is powerful, yet fresh.

And then there is jasmine. Jasmine is part of the olive family. Jasmine must be collected at night, when it’s most fragrant. Our jasmine is from Egypt. Like rose, huge quantities are needed to make an absolute- an oil is impossible because the petals are so fragile. In some Eastern countries, women apply jasmine on their hair (which is clever because hair holds fragrance for a long time). Jasmine contains flavor compounds that are downright controversial- it has indoles in it, which are flavor compounds that have the most in common with fecal smells. In perfumery, you can figure out ways to mute or amplify various flavor compounds that exist in essential oils (which is what we primarily use). A lot of perfume companies mute the indoles in jasmine. At Lush and Gorilla, we have a perfume called Lust- which has a clever acronym if you switch the letters around. This is a jasmine perfume in which Mark Constantine doubled the indoles on purpose. It is an intensely heady sexual scent. At Lush, it also fragrances the popular Flying Fox shower gel and Godiva shampoo bar. In terms of perfumery, this is diametrically opposite to what other companies are doing with jasmine. Jasmine has been considered so hedonistic and sexual that it’s rumoured that in primitive societies, virgins were barred from wearing jasmine because of its heady aroma.

For the most part I’ve been talking about the power of flowers- and my thesis is that flowers are under-appreciated in our society at this time. I’ve talked about ancient civilizations considering scent and actively engaging with their aesthetic surroundings (I mean scenting the clay of your house. That’s consideration). And now, I fear we’re at a point where most people don’t think about their sense of smell at all. And the funny thing is it doesn’t have to be hard to think about your sense of smell. So that’s why I’m talking about flowers. And the power of simple things that go quite far to augmenting not only our rituals, like Valentines Day, but our daily life in general.

The power of flowers is intense. Jasmine is an interesting case for non-romantic reasons also. The Arab Spring is also called the Jasmine Spring. (Interestingly, Damascus means the City of Jasmine). And, literally, right now jasmine is illegal in China. The flower of jasmine is illegal in China because of thoughts that the revolution may spread and come to China. It is illegal to wear in a lapel and/or cultivate jasmine- and in addition, the Chinese character from jasmine has been deleted from autocorrect on mobile phones and web-based programmes in China.

(And at this part, I gave the lucky audience members instructions for their two cocktails prepared by Paul Tvaroh from Lounge Bohemia based on rose and jasmine as their own Love Potions to take home with them. They also received a pipette of the very finest essential oils that both Lush and Gorilla Perfume makes many of its most lovely smelling products with- rose absolute and jasmine absolute).


I’ve told you about jasmine and rose I scent and I’ve also conscripted the help of Paul Tvaroh in making our own love potions that we’ve crafted for you. We’ve made two- 1 is based on the purity of rose and involved only flavours that you would think of as innocent and pure. The 2nd is based on jasmine and should be drunk when you want to get a bit wild. It’s like the ultimate Valentines Day chocolate.

To sum things up, basically, what I’ve wanted to do here tonight is to talk about sense of smell so that there becomes an appreciation in society of this sense. The reason why it matters is because sense of smell is free; I know I’ve provided you with ludicrously expensive perfume absolutes that are prohibitive to try to find on your own, but the point I would like to make is that it does not have to be complicated- you do not have to pay a fortune for a department store perfume if you don’t want to, to appreciate your sense of smell. When you walk around, when you pass a florist, or a bakery, when you go on holiday, or visit a carnival, if you consider your sense of smell as part of the experiential aspect of your trip, you’ll be living more fully- and this interest can lead to all manners of fun past times in tasting for instance. Jean Jacques Rousseau said the sense of smell is the sense of the imagination. And I agree. Those roses that bloom so heartily in the UK, in between the cracks of sidewalks and that bloom even in the winter- (I’m from Canada, people pay a small fortune on roses)- they deserve to smelled, not for their benefit but for your own day’s experience.

Thank you.

(We sneakily scented the Room-Behind-The-Book-Case by filling it with a mist of Black Magic- which is a scent of rose and geranium that is bewitching. Yep, there’s a room behind that case!).Image


Gorilla Perfume Shop – Open now for shopping and submissions!

Gorilla Gallery-107

Until June, Gorilla Perfume will have a real live physical store, at 1-3 Rivington Street, London EC2. Old St Tube is closest. Selling not only Volume 1 and 2 of Gorilla Fragrance, but also a special selection of B-Sides, Rarities and Special Editions (while stocks last!), the shop also stocks a wonderful range of Gorilla-related items – from posters by the marvellous Plastic Crimewave, to pin badges, canvas totes, CDs and more.

However, being Gorilla, we’ve always got big plans. In the coming months, we’re planning to host events in the space, bringing together sensory experts from a variety of fields for interaction, education and entertainment. We’re aiming to give people the chance to learn more about scent, and to engage with it in ever more meaningful ways, as well as explore the ways scent can interact with people, events and the arts.

We’ll let you know as soon as we know more about what’s coming up, but meanwhile, if you have an idea for an event, a person in the scent world you’d like to question, a film you’d like to scent or see scented, or any other ideas at all that you’d like to put into practice, do get in touch at gorillaperfumes (at)

Gorilla Gallery-103

Gorilla Gallery-102Gorilla Gallery-80Gorilla Gallery-82Gorilla Gallery-87Gorilla Gallery-93Gorilla Gallery-113

Competition – The Voice of Reason – Find your voice within

Gorilla was inspired by the Beat Generation; the spoken word of literary figures such as William Burroughs and Neal Cassady, and bards like Gil Scott-Heron and Leonard Cohen to create a new fragrance – The Voice of Reason.

Notes of Sandalwood and Tonka bean are featured, emulating scents such as the strong aroma of Gitane cigarettes and espresso from the basement clubs and claustrophobic coffee shops where these poetic figures of the Beat Generation once gathered.

To revel in our inspiration from these literary greats we’re offering a unique opportunity for the wordsmiths amongst us to wax lyrical across the twittersphere in a mere 140 characters for a chance to win:

– An all expenses paid evening for two at the stunning Lounge Bohemia, in London – including a bespoke cocktail made especially for you by Paul Tvaroh, one of the worlds top molecular bartenders.  

– An exclusive viewing of the Gorilla Perfume’s 2012 gallery space.

– Of course, your very own Voice of Reason fragrance. 

Travel from within the UK is included, along with overnight accommodation. 

All you need to do is tweet your very tiny poem with the #vor hashtag (so we know it’s a poetic entry) for your chance to win. 

Entries will be judged by the critically acclaimed Ryan Van Winkle and the rest our panel of wordsmiths and songwriters from the Golden Hour Infused and Bemused tour.

The closing date for entries is the 27th of November. Check out the terms and conditions below.

1.  This prize draw is open to all UK Residents.

2. To enter the competition entrants must have access to Twitter and tweet their poem in the character limit available in Twitter with the #vor hashtag.

3. The competition closes at midnight 27th November 2012.

4. The judges’ decision is final and no correspondence will be entered into.

5. No cash alternative will be offered. Lush Limited will not enter into any correspondence.

6. The winner will be notified by Direct message in Twitter and the entrants poem will be posted on the Gorilla Facebook page and twitter channels.

7. Entries must not be sent through agencies or third parties.

8. Details of how to enter form part of the terms and conditions. It is a condition of entry that all rules are accepted as final and that the competitor agrees to abide by these rules.

9. Late, illegible, incomplete or corrupt submissions will not be entered into the prize draw. No responsibility can be accepted for lost submissions and proof of transmission will not be accepted as proof of receipt.

10. There is no limit to the amount of times a user may enter.

11. No purchase necessary.

12. The promoter of this prize draw is Lush Limited 29 High Street Poole, Dorset BH15 1AB

13. There will be one winner who will receive an all expenses paid night out at Lounge Bohemia, Shoreditch, and an exclusive viewing of the Perfume Gallery, along with the voice of reason perfume. Expenses will include travel and accommodation, as well as drinks in Lounge Bohemia, for the winner and a guest of their choice.

14. There will be 5 runners up who will each receive the Voice of Reason perfume.

Gorilla On Tour – Brighton – Hannah Moulette

In Brighton we were honoured to have Hannah Moulette and two of her bandmates come and do an acoustic show. They were incredible, and are on tour at the moment – check their dates here. 

Gorilla on Tour – Performer Profiles: Garance Louis

During the southern leg of the tour, one of our favourite characters has been the marvellous, mellifluous, direct-from-France Garance Louis. Her stage banter includes all her favourite jokes (‘That one works so much better in English…the French do not like it at all’) as well as her admission that ‘I don’t really have good taste in jokes’, and her show runs from Amelie-style circus jigs through Pastis-soaked ballads, all accompanied by her trusty accordion.

We love Garance, and can’t wait to see her again in London on the 27th, when she’ll be accompanied by a full band.

Gorilla on Tour – Peformer Profiles: SJ Fowler

SJ Fowler has published four collections of poetry, commissioned original works sonic art, installation, poetry and performance art for a variety of institutes and organisations, performed and been published in countless countries and publications, as well as editing and working on several poetry magazines. Needless to say, he’s a busy man, which is possibly why his works, as we’ve seen them, tend towards the brief. Which is not to say they’re short – more that he cuts straight to the heart of the matter, whether it’s Ryan’s $20 suit, or a twisted whale-tale in just four lines.

For this tour, SJ has been reading from a specially commissioned work, based loosely around the theme of fragrance. We’ve loved having his stylish person around the place, and are super excited to present him at Cafe Kino in Bristol, The Gorilla Bus in Cardiff, and in London on October 27. 

Here he is with the gorgeous Garance Louis, who will also be performing in London. As you can see, they make quite the duo.